Thinking of opening a flower shop? If yes, here is a complete sample florist business plan template and feasibility report that you can use for FREE.
If you have an eye for colors and patterns, as well as a penchant for beauty, then you can play around with creating your own flower shop. The market for both fresh flowers and artificial flowers has exploded from generation to generation. This is as long as we still have weddings, funerals, and other special events around us.
Why open a flower shop?
The fact is that, although most people think that the flower is insignificant, it is still an important requirement for weddings (Bouquet for brides), burial designs (wreaths), love meetings, and centerpiece design and decoration. events and even centers of worship.
Surely, if you are interested in making brides happy on their wedding day or adding colors to people’s events, then you should consider starting your own flower shop. In fact, it is a profitable company, especially if you know how to deal with big events and wedding planners.
One of the advantages of this type of business is that you can decide to specialize in artificial flowers or natural flowers and you can also decide to specialize in both. With natural flowers, you can even start gardening them in your enclosure if you have enough space and you can also order your artificial flowers and pots directly from the manufacturer for a cheaper price if you know how to negotiate.
Flower shop: Sample florist business plan template
A flower shop is a place where flowers are sold at retail. The floristry industry or florists basically retail cut flowers, flower arrangements, potted plants, and artificial flowers. Industry operators purchase these products from national and international flower farms and wholesalers and then sell them to the general public. This industry excludes operators that function primarily as e-shopping websites and mail order companies.
The floristry industry has seen a downward movement over the past five years. Poor economic conditions during the recession reduced disposable income, deterring households from making discretionary purchases of flowers and plants.
The flower shop is responsible for the employment of more than 83,208 people. Experts project that the floristry industry will grow at an annual rate of 1.4 percent. No florist can boast of having a huge share of the industry market. The florist industry has minimal barriers to entry, with low start-up capital, and no specific licensing requirements.
Most florists operate as non-employers and the capital costs of establishing retail outlets are not substantial compared to many other retail industries, such as department stores. On the other hand, the high level of competition and market saturation in a declining industry can be challenging for aspiring entrepreneurs looking to start their own flower shop business.
Most of the players in the floristry industry are small to medium-sized establishments that serve the local community. With this type of business, if you want to start small, you can choose to start it as a part-time business from home. All you need are contacts, business cards, and your catalog.
However, if you intend to start as a full-time business person, then you should consider renting a store in an area prone to high human and vehicle traffic. The great thing about making sure your florist is visible to everyone is that people can easily walk into your store for inquiries, even if they are not shopping at the time. With that, you will be able to build your list of leads that you can use for marketing purposes.
Furthermore, the florist/florist industry is a profitable industry and is open for any aspiring entrepreneur to enter and establish their business; You can choose to start small on a street corner like the average family business, or you can choose to start large with several outlets in key cities.
Flower shop: Market trends
In this age where the online community is growing rapidly, you would be doing your business a huge favor if you created your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to constantly blog about flowers. You can also take advantage of social media platforms like Instagram, Facebook, and Twitter, and others to publicize your flower business.
You can also open an online florist where people can order flowers for their special occasion from your store. You need to make sure your delivery (shipping) system is efficient if you want your online florist to do well.
You may not have all of your floral designs and color combinations at once in your store, but one smart thing you can do for your business is to prepare a complete catalog that contains all kinds of floral designs.
Your catalog should be your number one marketing tool, so you need to make sure it is well designed and of high quality. You should be ready to always update your catalog when you have new designs; that’s where your graphic skills will come in handy.
Another key factor that could help you grow your business quickly is leveraging existing platforms. You can join a florist association in your area, as well as wedding and event planners in your area. Better yet, you can also work with the coffin salesman. If you have a good business relationship with all these mentioned people, you can be sure that your flower shop business will grow in a short period of time.
Our target market
There are a lot of people who cannot do without flowers, whether natural or artificial and there are a lot of functions like wedding ceremonies, funeral ceremonies, and many other events. This shows that if a florist is well positioned, it will continue to sell its products to a wide range of customers on a regular basis.