When it comes to website design, the first thought that comes to mind is the look of the page, that is, whether the site is attractive. But know that website design goes far beyond appearance – today, it is a fundamental and strategic part when designing a professional website.
It is clear that the visual aspects are of great importance, as a good design conveys professionalism and credibility. However, we must not forget that design is also responsible for the user experience with the interface developed through functional, affective, and behavioral aspects.
Therefore, investing in a website with attractive and functional design is essential for your company to stand out solidly in the digital environment, conveying your message in a coherent and effective way.
Providing a good browsing experience is essential to achieve better results with your website. And this is only possible if the designer constantly seeks to professionalize and rely on a reliable agency to improve his results. To help you out at this point, we’ve listed here 14 important website design tips. Let’s start?
1.Remember that less is more
The concept of “less is more” is very important today, especially when it comes to website design.
Website design should prioritize what is important – it needs to be light and easy to interpret, so avoid a layout with a lot of distraction, visual pollution, unnecessary elements and animations.
You only have a few seconds to catch the user’s attention, so the most recommended is to use a clean, elegant, direct, and objective layout. Also, keep your focus on the important and relevant points of your business, with light pages, well-positioned elements, and smooth navigation.
2.Pay attention to the information hierarchy
The planning is crucial for the website designs, and organize hierarchically all the content that will be present on the site is part of that process. In other words, it is necessary to define the insertion of each element according to its order of importance.
To facilitate understanding, we can exemplify this concept using the summary of a book. It is in the summary that the reader finds the topics that are covered in the work and, for the content to be clear and make sense, it is necessary that the information is organized in a coherent and hierarchical way.
The hierarchy will guide the user when navigating your site. Therefore, it must be thought strategically, ensuring that the actions make sense and have a well-defined objective.
3.Apply your company’s visual identity
As with all other points of contact for your brand, you must also apply your company’s visual identity on the website. Remember that the visual identity system has as main objective to create a unity and a visual standardization, which facilitates the communication and the fixation of the brand by the consumers.
Therefore, elements such as colors, typography, graphics and your company logo must also be present on your website, creating a consistent visual pattern.
4.Make it easy to read
The user needs to consume the textual content of the website in an easy and comfortable way. Thus, it is necessary to pay attention when choosing the sources of the texts.
Usually, the ideal is to define a standard typeface to be used throughout the website. If you see the need to use more than one source, apply it only to highlight some information, such as titles or quotes.
In this way, the text looks cleaner and standardized, a factor that improves readability – that is, the ease with which the user is able to absorb all the textual content.
5.Website design must be responsive
A responsive website is a website that has a layout that adapts perfectly to the size and resolution of the user’s screen, automatically rearranging the content and providing a better browsing experience, especially on mobile devices such as tablets and smartphones.
Responsive website design has become a must for any company that has a website.
Google itself also announced that searches via mobile devices have already surpassed searches via desktop, and that responsive sites will have priority in search results. Based on this, today it is essential that projects for website designs include the responsiveness factor.
6.Use quality images on your website design
As well as the identity, visual standardization, texts and other elements of your company’s website, the images must be of extreme quality, as they play an important role when it comes to attracting attention and attracting users to continue browsing the website.
In this sense, always use images relevant to the target audience of your company and, if possible, invest in hiring a professional photographer to acquire original, exclusive and high quality images. If this is not feasible, you can purchase some images from paid image banks.
As a last option, there are several free image banks on the internet. The only thing, however, is that the chance of more sites using the same images increases considerably.
7.Make navigation easier
Try to facilitate and simplify navigation on your website as much as possible. Good tips for this are to create a clear and objective main menu, use links strategically in the texts to complement the information, and try to indicate as much as possible the path that the user should follow.
If the site has a blog, or if it is a virtual store, it is very important that the categories and subcategories are well organized, so that people find what they are looking for in an easier way.
And more: try to instill the curiosity of whoever is accessing the site and use “calls-to-action” (CTA), calls to action, either on action buttons with links or at the end of the texts to assist the user in making a decision. In short, do not complicate!
8.Have an efficient search engine
A search field helps visitors to find what they are looking for in a more practical way, because, depending on what they need, the information may not be as prominent. So, make the search field clearly visible throughout the site.
It is also important that the search results appear well organized, so make sure that this tool, created to help and be functional, does not hinder navigation and experience on the website even more.
9.Beware of the number of banners and ads
When developing website design, it is important to be careful not to include excessive banners and advertisements. You must have already accessed a website or portal with a plethora of ads and advertising banners, right? Or worse, ads that are “jumping” on the screen, or opening new tabs on your browser, greatly impairing navigation.
Situations like these are unpleasant for users, because “pushing” offers is definitely not the best option for your business. Thus, always prioritize quality content, inserting the banners, handpicked, only in strategic locations on the website so as not to hinder navigation or disturb users.
10.Make contact with your company easier
It is important that website visitors easily find your company’s contact information. To do this, you must have a complete contact page on the website, where the link is present in the main menu and that includes all the means of contact that your company offers. Also include a form with few fields for the visitor to fill out.
If your business offers online quotes, create an exclusive page for that, with a longer form if necessary. You can also use the footer of the website to enter the main forms of contact, such as telephone and e-mail, as this way users can find this information on all pages of the website.
Also take the opportunity to insert links to the social networks where your brand is present, expanding the possibilities of getting closer and connecting with users.
11.Take actions to increase the speed of the site
Often overlooked by entrepreneurs, the speed of loading pages should be a priority in web design. Just as the site needs to be beautiful and modern, it is essential that it is also functional. If the speed is not observed, all points that make up the website – such as textual elements and illustrations – can negatively impact the user’s navigation.
At that time, the choices made for the page should be made with a focus on the browsing experience on the site. Thus, it should run smoothly and load pages quickly on any platform.
The agility of websites is also an SEO parameter that directly influences the ranking of search engines, such as Google. If the speed of the site is low, it will undoubtedly not be present among the first results of a search.
12.Use visual cues to get attention
When created strategically, images and illustrations that stand out on the screen are much more likely to attract public attention. So, another website design tip is to think about the visual appeal carefully.
To achieve this goal, it is necessary to show relevant information in the most didactic way possible on the website, with content that mix both text and image. From these visual tips, users will easily understand the message transmitted and consume the product or service properly, without having to receive many explanations for this.
13.Connect users by taking advantage of empty spaces
If you are aware of trends in the digital marketing market , you probably have noticed that many sites have left blank spaces on the page, such as between sections or on the sides. As you might imagine, this is no accident.
Inserting spaces on the site without any type of images or layout is intended to lead the visitor to pay attention to the other elements present on the page. After all, a large number of elements can distract the user, confuse him or make him focus on some point that is unnecessary.
If your site has large empty spaces, everything on the page will stand out. Thus, this minimalist design makes the information to be positioned in a way that interests the user.
14.Count on an agency to optimize website design
As many companies have ineffective communication, we show them the importance of clear marketing and how it is possible to get ahead of the competition, in addition to helping them improve their results from effective changes in their online positioning.
Among the main differentials of Via is the quality of support, solutions to optimize the users’ experience and the expertise on various subjects to help you on the most varied fronts. These elements can make all the difference in your routine and provide big gains when it comes to business marketing.
A good option is to ask other people to browse the site, including people who do not have much affinity with digital media, to see how they interact with the interface and the arrangement of the information contained on the site. Tests like this help to find blind spots on the site, which should be optimized in the final project.
Technologies and best practices on the internet are constantly changing, so do not hesitate to establish a solid partnership with a serious and qualified company to provide all the support you need, both in website design and in its maintenance and continuous optimization.
It is also necessary to always invest in your professional training to have the right knowledge to achieve your goals. Thus, it is possible to implement usability improvements, make corrections and, above all, provide visitors with a memorable experience.
Another article on this blog that may interests you: